PRESTIGE is a new status program launched by Street Capital to enhance their elite brokers experience and reward them for their loyalty.

As the principal designer on this project, it was my responsibility to conceptualize a strategy and prepare a plan to accomplish what the development team required within the guidelines that were set by senior management. We wanted this program to look rich in quality, which led to an industrial feel evoking drive, determination and hard work. The addition of the colour gold represents the pinnacle of the program tiers. 

In the development of the package, our design options had constraints in a few areas which needed special care and consideration. First, we had a very limited budget for printing. Our solution was to shift most of the collateral to a more digital sphere. Second, there are many over-rides on our current website that would impact the colour scheme. Work-arounds within the code were developed and implemented to ensure cohesiveness in design across digital/social platforms. 

Initial testing for the program has launched to the market with positive response. The program will be further validated through future testing and analytics. 

While on a work trip to Vimy to prepare for the ‘Vimy 100’ festivities the following year, I had taken a series of photographs of the grounds while we were there to film a 360-degree video. The photos captured the beauty of the space we were working with.

In January 2016, I was sent as the design lead to Vimy, France to scope out potential site venues for the ‘VIMY 100’ festivities. While there, I worked with a team who developed a 360-degree video of the monument, graveyards and trenches. Afterwards, in order to promote the videos and the festivities for the following year, we branded google VR glasses and distributed them to potential sponsors to garner interest in the initiative.

The ‘We Remember’ campaign was an initiative that was launched in the year leading up to ‘Vimy 100’ to recognize our veterans on Remembrance Day. The goal was to get school-aged children more involved in recognizing our history and paying homage to those who have died in the line of duty.

As the lead designer on this project, it was my responsibility to devise a creative plan to get students involved, based on the guidelines set by senior management. In order to make this more interactive, I came up with the idea of using paper craft to assemble a poppy. Schools participated in the campaign by creating paper poppy wall murals that were then shared on social media.

We had challenges with time frames for when this could be launched internally, so the scope of the school boards involvement in the project greatly diminished by launch date. Those who did participate really enjoyed the creative campaign and welcomed it as a part of their curriculum for the day.

This is a personal photography series of mementos.

I was approached by the manager of Rainbow Maniac and owner of Phwoar and Peace to develop a poster for an upcoming show for the band Honeymilk in Cardiff, Whales that would be featuring his clients.

In November 2015, I joined other employees at EF Educational Tours in the Boston office to be part of a 24 hour ‘hack-a-thon' styled event. This event was held yearly with the purpose of solving a specific business case provided by senior management. My group’s responsibility this particular year was to develop an app and demonstrate its value to the organization. We determined that the best use for an app would be to enable travellers to stay connected with other participants during their tour. This would house their daily itinerary, maps, any announcements and an Instagram styled photo gallery.

As the primary creative on the team, it was my role to determine the flow and design of the app that would be used. We had many limitations on this project, most notably the short time frame in which we were working with. I utilized my knowledge of UX best practices to determine the layout as quickly as possible. We then presented our business case to the head of the organization and the Creative Director.