In November 2015, I joined other employees at EF Educational Tours in the Boston office to be part of a 24 hour ‘hack-a-thon' styled event. This event was held yearly with the purpose of solving a specific business case provided by senior management. My group’s responsibility this particular year was to develop an app and demonstrate its value to the organization. We determined that the best use for an app would be to enable travellers to stay connected with other participants during their tour. This would house their daily itinerary, maps, any announcements and an Instagram styled photo gallery.
As the primary creative on the team, it was my role to determine the flow and design of the app that would be used. We had many limitations on this project, most notably the short time frame in which we were working with. I utilized my knowledge of UX best practices to determine the layout as quickly as possible. We then presented our business case to the head of the organization and the Creative Director.